Kumju Hwang

Sustainable consumption: green consumer behaviour when purchasing products

William Young, Kumju Hwang, Seonaidh McDonald et al. · Sustainable Development · 2009 · 1.6K citations · Full text

Business, Marketing, Consumer Behavior +16

Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge

Kumju Hwang, Qi Zhang · Computers in Human Behavior · 2018 · 603 citations

Business, Marketing, Marketing Management +17

Toward sustainable consumption: Researching voluntary simplifiers

Seonaidh McDonald, Caroline Oates, William Young et al. · Psychology and Marketing · 2006 · 306 citations · Full text

Social Sciences, Environmental Social Science, Consumption Studies +14

Individual strategies for sustainable consumption

Seonaidh McDonald, Caroline Oates, Panayiota Alevizou et al. · Journal of Marketing Management · 2012 · 164 citations

Social Sciences, Marketing, Sustainability Management +11

Pride, mindfulness, public self-awareness, affective satisfaction, and customer citizenship behaviour among green restaurant customers

Kumju Hwang, Bora Lee · International Journal of Hospitality Management · 2019 · 131 citations

Business, Hospitality Management, Marketing +14