Kumju Hwang - Concepedia

Concepedia

Author

Kumju Hwang

Chung-Ang University ORCID

Also Known As

K.T. Hwang, Kum-Ju Hwang, Kumju Hwang, 중앙대학교 경영학과 교수

44

Publications

3.3K

Citations

15

H-Index

127

Concepts

All Affiliations

Chung-Ang University University of Leeds University of Sheffield Robert Gordon University Chonnam National University

KH

About

Kumju Hwang is an author at Chung-Ang University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	2.4K
2	Language Studies	4	4	142
3	Arts	3	3	699
4	Education	2	2	44
5	Health Sciences	1	1	53

Kumju Hwang

×

18

Publications

3.3K

Citations

15

H-Index

	Year	Citations
Sustainable consumption: green consumer behaviour when purchasing products William Young, Kumju Hwang, Seonaidh McDonald, Sustainable Development Sustainable ConsumptionGreen MarketingConsumer UncertaintySustainable DevelopmentConsumer Research	2009	1.5K
Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge Kumju Hwang, Qi Zhang Computers in Human Behavior Online Customer BehaviorViral MarketingSocial MediaDigital MarketingConsumer Engagement	2018	573
Toward sustainable consumption: Researching voluntary simplifiers Seonaidh McDonald, Caroline Oates, William Young, Psychology and Marketing Consumer EconomicsSustainable ConsumptionBehavioral Decision MakingSustainable DevelopmentConsumer Research	2006	304
Individual strategies for sustainable consumption Seonaidh McDonald, Caroline Oates, Panayiota Alevizou, Journal of Marketing Management	2012	161
Pride, mindfulness, public self-awareness, affective satisfaction, and customer citizenship behaviour among green restaurant customers Kumju Hwang, Bora Lee International Journal of Hospitality Management Customer SatisfactionSocial IdentityBehavioral SciencesGreen MarketingGreen Restaurant Customers	2019	128
Marketing sustainability: Use of information sources and degrees of voluntary simplicity Caroline Oates, Seonaidh McDonald, Panayiota Alevizou, Journal of Marketing Communications Sustainable Domestic TechnologiesVoluntary SimplicityInformation SourcesConsumer StudyInteractive Marketing	2008	101
Are Ethical Consumers Happy? Effects of Ethical Consumers' Motivations Based on Empathy Versus Self-orientation on Their Happiness Kumju Hwang, Hyewon Kim Journal of Business Ethics Ethical ConsumersBehavioral Decision MakingProsocial BehaviorConsumer MotivationEmpathy Versus Self-orientation	2016	96
International Collaboration in Multilayered Center-Periphery in the Globalization of Science and Technology Kumju Hwang Science Technology & Human Values International CooperationInternational Scientific CollaborationCore ScienceGlobal Production NetworkInternational Sociology	2007	94
Effects of innovation-supportive culture and organizational citizenship behavior on e-government information system security stemming from mimetic isomorphism Kumju Hwang, Myeonggil Choi Government Information Quarterly BureaucracyCultureOrganizational CommunicationOrganizational CharacteristicSecurity Awareness	2017	78
Antecedents and Consequences of Ecotourism Behavior: Independent and Interdependent Self-Construals, Ecological Belief, Willingness to Pay for Ecotourism Services and Satisfaction with Life Kumju Hwang, Jieun Lee Sustainability Tourism ManagementTourism PerformanceTourism SupplyValue TheoryEnvironmental Planning	2018	53

Page 1