Seonaidh McDonald

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Publications

Citations

H-Index

Active since

1998

Affiliations

Robert Gordon University(Current)

University of Sheffield

University of Leeds

Innovate UK

UK Research and Innovation

Seonaidh McDonald is an author at Robert Gordon University specializing in consumer behavior, sustainable consumption, and sustainable consumer behavior.

ORCID

Publications per year

1998–2023

Publications

Sustainable consumption: green consumer behaviour when purchasing products

William Young, Kumju Hwang, Seonaidh McDonald et al. · Sustainable Development · 2009 · 1.6K citations · Full text

Business, Marketing, Consumer Behavior +16

Studying actions in context: a qualitative shadowing method for organizational research

Seonaidh McDonald · Qualitative Research · 2005 · 715 citations · Full text

Social Sciences, Organization Studies, Organizational Behavior +12

Toward sustainable consumption: Researching voluntary simplifiers

Seonaidh McDonald, Caroline Oates, William Young et al. · Psychology and Marketing · 2006 · 306 citations · Full text

Social Sciences, Environmental Social Science, Consumption Studies +14

Organizing Processes in Complex Activity Networks

Frank Blackler, Norman Crump, Seonaidh McDonald · Organization · 2000 · 296 citations

Management, Organization Studies, Strategy +14

Sustainability: Consumer Perceptions and Marketing Strategies

Seonaidh McDonald, Caroline Oates · Business Strategy and the Environment · 2006 · 256 citations

Business, Marketing, Marketing Management +12

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