Concepedia
Statistics
Publications
28
Citations
5.8K
H-Index
21
Active since
2004
Affiliations
Kookmin University(Current)
Korea Advanced Institute of Science and Technology
Korea Institute of Science & Technology Information
Hanyang University
Kyung Hee Cyber University
Do-Hyung Park is an author at Kookmin University specializing in business, consumer behavior, and marketing.
Publications per year
2004–2024
The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement
Do-Hyung Park, Jumin Lee, Ingoo Han · International Journal of Electronic Commerce · 2007 · 2.1K citations
Business, Marketing, Marketing Management +12
The effect of negative online consumer reviews on product attitude: An information processing view
Jumin Lee, Do-Hyung Park, Ingoo Han · Electronic Commerce Research and Applications · 2007 · 1.1K citations
Business, Marketing, Marketing Management +16
The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews
Do-Hyung Park, Sara Kim · Electronic Commerce Research and Applications · 2008 · 822 citations
Business, Communication, Marketing +16
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
Do-Hyung Park, Jumin Lee · Electronic Commerce Research and Applications · 2008 · 638 citations
Business, Marketing, Marketing Management +9
The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments
Kee-Young Kwahk, Do-Hyung Park · Computers in Human Behavior · 2015 · 348 citations
Management, Knowledge Management, Organizational Behavior +16
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