Ingoo Han

The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Do-Hyung Park, Jumin Lee, Ingoo Han · International Journal of Electronic Commerce · 2007 · 2K citations

Customer Satisfaction, Elaboration Likelihood Model, Consumer Research +18

The effect of negative online consumer reviews on product attitude: An information processing view

Jumin Lee, Do-Hyung Park, Ingoo Han · Electronic Commerce Research and Applications · 2007 · 1.1K citations

Customer Satisfaction, Online Customer Behavior, Customer Review +15

The impact of Web quality and playfulness on user acceptance of online retailing

Tony Donghui Ahn, Seewon Ryu, Ingoo Han · Information & Management · 2007 · 952 citations

Customer Satisfaction, User Perception, Online Customer Behavior +11

Effect of trust on customer acceptance of Internet banking

Bomil Suh, Ingoo Han · Electronic Commerce Research and Applications · 2002 · 890 citations

Trust Metric, Customer Satisfaction, Internet Banking +8

The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce

Bomil Suh, Ingoo Han · International Journal of Electronic Commerce · 2003 · 868 citations

Customer Satisfaction, Information Security, Consumer Research +18