Tony Donghui Ahn

Publications

1.5K

Citations

H-Index

2004

Active since

Affiliations

Korea Advanced Institute of Science and Technology(Current)

Tony Donghui Ahn is an author at Korea Advanced Institute of Science and Technology specializing in customer satisfaction, user experience, and interactive marketing.

Top concepts

MarketingManagementUser ExperienceConsumer ResearchCustomer SatisfactionInteractive MarketingTechnologyCommunicationPerformance Studies

Publications per year

2004–2007

Publications

The impact of Web quality and playfulness on user acceptance of online retailing

Tony Donghui Ahn, Seewon Ryu, Ingoo Han · Information & Management · 2007 · 952 citations

Customer Satisfaction, User Perception, Online Customer Behavior +11

The impact of the online and offline features on the user acceptance of Internet shopping malls

Tony Donghui Ahn, Seewon Ryu, Ingoo Han · Electronic Commerce Research and Applications · 2004 · 583 citations

Customer Satisfaction, User Perception, Online Customer Behavior +12

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