Electronic Commerce Research and Applications · 2004 · 584 citations · 32 references
BusinessMarketingRetail ManagementConsumer BehaviorE-commerce RetailingRetail MarketingCustomer SatisfactionE-commerce MarketingOnline Consumer BehaviorOnline Retail PlatformsRetail Consumer BehaviorRetail Customer ExperienceE-commerce Shopping BehaviorEnd-user AcceptanceOnline Customer ExperienceOnline-to-offline ShoppingShopping ExperienceTechnology AcceptanceUser Acceptance
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Trust and TAM in Online Shopping: An Integrated Model1
Elena Karahanna, Straub · MIS Quarterly · 2003 · 8.2K citations