Brigitte Naderer - Concepedia

Author

Brigitte Naderer

University of Vienna ORCID

Also Known As

B. Naderer, Brigitte Naderer, Naderer, Brigitte

115

Publications

7.3K

Citations

H-Index

123

Concepts

All Affiliations

University of Vienna Ludwig-Maximilians-Universität München TU Wien Medical University of Vienna

About

Brigitte Naderer is an author at University of Vienna specializing in consumer research, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	13	13	974
2	Health Sciences	3	3	137
3	Education	2	2	35
4	Humanities	1	1	33
5	Language Studies	1	1	16

Brigitte Naderer

Publications

Citations

H-Index

Page 1

	Year	Citations
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising Desirée Schmuck, Jörg Matthes, Brigitte Naderer Journal of Advertising Green MarketingGreenwashingConsumer UncertaintyEnvironmental InvolvementConsumer Study	2018	406
User generated content presenting brands on social media increases young adults’ purchase intention Mira Mayrhofer, Jörg Matthes, Sabine Einwiller, International Journal of Advertising Digital MarketingNegative Affective ReactionTargeted AdvertisingConsumer ResearchSocial Marketing	2019	192
The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising Desirée Schmuck, Jörg Matthes, Brigitte Naderer, Environmental Communication Green MarketingConsumer ResearchBrand StrategyManagementConsumer Behavior	2017	100
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge Jörg Matthes, Brigitte Naderer International Journal of Advertising	2015	92
Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer Brigitte Naderer, Jörg Matthes, S Schäfer International Journal of Advertising Digital MarketingTargeted AdvertisingSocial MarketingConsumer ResearchSocial Influence	2021	92
Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children Steffi De Jans, Ines Spielvogel, Brigitte Naderer, Appetite Food ChoiceFood MarketingBehavioral SciencesHealth SciencesDigital Marketing	2021	87
Children's consumption behavior in response to food product placements in movies Jörg Matthes, Brigitte Naderer Journal of Consumer Behaviour NutritionConsumer StudyPublic Health NutritionConsumer ResearchBrand Placements	2015	76
Questionable Research Practices in Experimental Communication Research: A Systematic Analysis From 1980 to 2013 Jörg Matthes, Franziska Marquart, Brigitte Naderer, Communication Methods and Measures	2015	66
A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content Ines Spielvogel, Jörg Matthes, Brigitte Naderer, Appetite Public Health NutritionEye-tracking StudyAttentionSocial SciencesPsychology	2018	60
Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction Brigitte Naderer, Jörg Matthes, Patrick Zeller International Journal of Advertising Consumer UncertaintyConsumer StudyCharacter Product InteractionConsumer ResearchBrand Strategy	2017	57

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