Concepedia
Statistics
Publications
45
Citations
2.8K
H-Index
30
Active since
1998
Affiliations
University of Vienna(Current)
Johannes Gutenberg University Mainz
FHNW University of Applied Sciences and Arts Northwestern Switzerland
University of St.Gallen
Seeburg Castle University
Sabine Einwiller is an author at University of Vienna specializing in social sciences, business, and communication.
Publications per year
1998–2023
Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations
Sabine Einwiller · Journal of the Academy of Marketing Science · 2006 · 265 citations
Management, Accounting, Organizations +5
Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies
Sabine Einwiller, Sarah Steilen · Public Relations Review · 2014 · 263 citations
Business, Information Systems, Management Information Systems +16
User generated content presenting brands on social media increases young adults’ purchase intention
Mira Mayrhofer, Jörg Matthes, Sabine Einwiller et al. · International Journal of Advertising · 2019 · 200 citations · Full text
Business, Communication, Marketing +15
Towards an integrated approach to corporate branding – an empirical study
Sabine Einwiller, Markus Will · Corporate Communications An International Journal · 2002 · 191 citations
Business, Marketing, Organization Studies +11
Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation
Sabine Einwiller, Craig E. Carroll, Kati Korn · Corporate Reputation Review · 2010 · 178 citations
Social Sciences, Communication, Marketing +14
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