Sabine Einwiller

Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations

Sabine Einwiller · Journal of the Academy of Marketing Science · 2006 · 262 citations

Public Policy, Enough Is Enough, Integrated Reporting +10

Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies

Sabine Einwiller, Sarah Steilen · Public Relations Review · 2014 · 258 citations

Social Media, Media Policies, Social Medium Monitoring +10

User generated content presenting brands on social media increases young adults’ purchase intention

Mira Mayrhofer, Jörg Matthes, Sabine Einwiller et al. · International Journal of Advertising · 2019 · 192 citations · Full text

Digital Marketing, Negative Affective Reaction, Targeted Advertising +23

Towards an integrated approach to corporate branding – an empirical study

Sabine Einwiller, Markus Will · Corporate Communications An International Journal · 2002 · 191 citations

Brand Strategy, Organizational Behavior, Personal Branding +23

Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation

Sabine Einwiller, Craig E. Carroll, Kati Korn · Corporate Reputation Review · 2010 · 176 citations

Media Institutions, Media Studies, Media Bias +11