Desirée Schmuck

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

Desirée Schmuck, Jörg Matthes, Brigitte Naderer · Journal of Advertising · 2018 · 406 citations · Full text

Green Marketing, Greenwashing, Consumer Uncertainty +23

Consumers' green involvement and the persuasive effects of emotional versus functional ads

Jörg Matthes, Anke Wonneberger, Desirée Schmuck · Journal of Business Research · 2013 · 296 citations

Persuasive Effects, Green Marketing, Advertising +11

“Too much to handle”: Impact of mobile social networking sites on information overload, depressive symptoms, and well-being

Jörg Matthes, Kathrin Karsay, Desirée Schmuck et al. · Computers in Human Behavior · 2019 · 244 citations · Full text

Social Media, Engineering, Health Communication +11

“Looking Up and Feeling Down”. The influence of mobile social networking site use on upward social comparison, self-esteem, and well-being of adult smartphone users

Desirée Schmuck, Kathrin Karsay, Jörg Matthes et al. · Telematics and Informatics · 2019 · 223 citations · Full text

Mobile Social Network, Social Media, Social Networks +14

What drives interaction in political actors’ Facebook posts? Profile and content predictors of user engagement and political actors’ reactions

Raffael Heiss, Desirée Schmuck, Jörg Matthes · Information Communication & Society · 2018 · 210 citations · Full text

Social Medium Monitoring, Political Process, Public Opinion +27