Concepedia

Mass Persuasion

Mass Persuasion is a form of strategic communication that belongs to the broader category of persuasive influence, distinguished by its systematic deployment of messages through mass media to shape attitudes, beliefs, or behaviors across large, heterogeneous audiences within a society.

283

Publications

26.4K

Citations

522

Authors

253

Institutions

Publications per year

2017–2026

67

Parents

Children

Publications

283

Utilization of mass communication by the individual

E. J. Katz · Medical Entomology and Zoology · 1974 · 1.5K citations

, , +11

The Effects of Mass Communication

Patrick D. Hazard, Joseph T. Klapper · American Quarterly · 1962 · 1.4K citations

, , +12

The Effects of Mass Communication

Donald N. Barrett, Joseph T. Klapper · The American Catholic Sociological Review · 1961 · 1.1K citations

, , +12

Psychological targeting as an effective approach to digital mass persuasion

Sandra Matz, Michał Kosiński, Gideon Nave et al. · Proceedings of the National Academy of Sciences · 2017 · 898 citations · Full text

, , +15

The Elusive Backfire Effect: Mass Attitudes’ Steadfast Factual Adherence

Thomas Wood, Ethan Porter · Political Behavior · 2018 · 860 citations

, , +7

1–5 of 283

Authors

522

  1. RE
    Richard E. Petty

    The Ohio State University, United States

    8 publications · 1.1K citations

    8

    h-index

  2. WS
    Wilbur Schramm

    University of Illinois Urbana-Champaign, United States

    7 publications · 1.1K citations

    7

    h-index

  3. DM
    Diane M. Mackie

    University of California, Santa Barbara, United States

    5 publications · 677 citations

    5

    h-index

  4. RE
    Robert E. Lana

    Alfred University, United States

    4 publications · 131 citations

    4

    h-index

  5. DJ
    Daniel J. O’Keefe

    University of Illinois Urbana-Champaign, United States

    4 publications · 219 citations

    4

    h-index

1–5 of 522

Institutions

253

  1. The Ohio State University

    Columbus, United States

    11 h-index

    17 publications

    1.7K citations

  2. Stanford University

    Stanford, United States

    10 h-index

    17 publications

    2K citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    9 h-index

    11 publications

    606 citations

  4. University of Amsterdam

    Amsterdam, The Netherlands

    8 h-index

    9 publications

    288 citations

  5. Pennsylvania State University

    State College, United States

    8 h-index

    12 publications

    853 citations

  6. University of California, Santa Barbara

    Santa Barbara, United States

    6 h-index

    12 publications

    1.2K citations

  7. The University of Queensland

    Brisbane, Australia

    6 h-index

    9 publications

    484 citations

  8. Radboud University Nijmegen

    Nijmegen, The Netherlands

    5 h-index

    14 publications

    539 citations

1–8 of 253

Venues

  1. Journal of Communication

    12 publications · 734 citations

    11

    h-index

  2. Journal of Personality and Social Psychology

    10 publications · 1.2K citations

    10

    h-index

  3. Personality and Social Psychology Bulletin

    PSPB · 9 publications · 740 citations

    9

    h-index

  4. Human Communication Research

    8 publications · 670 citations

    8

    h-index

  5. Journal of Applied Social Psychology

    7 publications · 294 citations

    7

    h-index

1–5