Sandra Matz

Facebook as a research tool for the social sciences: Opportunities, challenges, ethical considerations, and practical guidelines.

Michał Kosiński, Sandra Matz, Samuel D. Gosling et al. · American Psychologist · 2015 · 930 citations · Full text

Online Communication, Online Communities, Practical Guidelines +20

Psychological targeting as an effective approach to digital mass persuasion

Sandra Matz, Michał Kosiński, Gideon Nave et al. · Proceedings of the National Academy of Sciences · 2017 · 854 citations · Full text

Behavioral Decision Making, Targeted Advertising, Persuasive Technology +22

Well-being is more than happiness and life satisfaction: a multidimensional analysis of 21 countries

Kai Ruggeri, Eduardo García‐Garzón, Áine Maguire et al. · Health and Quality of Life Outcomes · 2020 · 756 citations · Full text

The potential of generative AI for personalized persuasion at scale

Sandra Matz, Jacob D. Teeny, Sumer S. Vaid et al. · Scientific Reports · 2024 · 167 citations · Full text

Artificial Intelligence, Persuasive Technology, Consumer Research +23

Using Big Data as a window into consumers’ psychology

Sandra Matz, Oded Netzer · Current Opinion in Behavioral Sciences · 2017 · 158 citations

Big Data Acquisition, Consumer Decision Making, Management +4