Wilbur Schramm

The Process and Effects of Mass Communication

Rudolph E. Morris, Wilbur Schramm · The American Catholic Sociological Review · 1955 · 835 citations

Social Sciences, Communication, Social Psychology +12

Mass Media and National Development: The Role of Information in Developing Countries

T. Desmond Morrow, Wilbur Schramm · British Journal of Educational Studies · 1965 · 365 citations

Social Sciences, Communication, Communication Theory +8

Notes on Case Studies of Instructional Media Projects.

Wilbur Schramm · 1971 · 313 citations

Education, Educational Technology, Instruction +14

The Mass Media as Sources of Public Affairs, Science, and Health Knowledge

Serena E. Wade, Wilbur Schramm · Public Opinion Quarterly · 1969 · 131 citations

Social Sciences, Communication, Mass Communication +14

Television in the Lives of Our Children

William F. Kenkel, Wilbur Schramm, Jack Lyle et al. · The American Catholic Sociological Review · 1962 · 131 citations

Social Sciences, Communication, Audience Studies +8