Concepedia

Lars Bergkvist

LB

Statistics

Publications

25

Citations

4.9K

H-Index

21

Active since

2000

Affiliations

University of Nottingham Ningbo China(Current)

Stockholm University

Zayed University

University of Stavanger

University of Wollongong

Lars Bergkvist is an author at University of Nottingham Ningbo China specializing in marketing, business, and marketing management.

Publications per year

2000–2024

25

Publications

25

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

Lars Bergkvist, John R. Rossiter · Journal of Marketing Research · 2007 · 2.9K citations · Full text

Business, Marketing, Marketing Management +14

Two studies of consequences and actionable antecedents of brand love

Lars Bergkvist, Tino Bech‐Larsen · Journal of Brand Management · 2010 · 495 citations

Business, Marketing, Marketing Management +14

Appropriate use of single-item measures is here to stay

Lars Bergkvist · Marketing Letters · 2014 · 244 citations

Education, Educational Assessment, Educational Measurement +14

Tailor-made single-item measures of doubly concrete constructs

Lars Bergkvist, John R. Rossiter · International Journal of Advertising · 2009 · 237 citations

Business, Marketing, Marketing Management +12

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

Lars Bergkvist, Hanna Hjalmarson, Anne W. Mägi · International Journal of Advertising · 2015 · 195 citations · Full text

Business, Marketing, Marketing Management +8

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