Concepedia

Hanna Hjalmarson

HH

Statistics

Publications

2

Citations

206

H-Index

2

Active since

2004

Affiliations

Stockholm School of Economics(Current)

Hanna Hjalmarson is an author at Stockholm School of Economics specializing in source credibility, set comparison, and criteria selection.

Publications per year

2004–2015

2

Publications

2

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

Lars Bergkvist, Hanna Hjalmarson, Anne W. Mägi · International Journal of Advertising · 2015 · 195 citations · Full text

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Measuring consideration sets through recall or recognition: a comparative study

Jens Nordfält, Hanna Hjalmarson, Niclas Öhman et al. · Journal of Retailing and Consumer Services · 2004 · 11 citations

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