Niclas Öhman

Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence

Micael Dahlén, Sara Rosengren, Fredrik Törn et al. · Journal of Advertising · 2008 · 156 citations

Business, Marketing, Marketing Management +17

Behavioral Intentions in Satisfaction Research Revisited

Magnus Söderlund, Niclas Öhman · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior · 2003 · 89 citations

Business, Behavioral Sciences, Psychology +11

Assessing behavior before it becomes behavior

Magnus Söderlund, Niclas Öhman · International Journal of Service Industry Management · 2005 · 85 citations

Business, Marketing, Psychology +10

Buying or lying—the role of social pressure and temporal disjunction of intention assessment and behavior on the predictive ability of good intentions

Niclas Öhman · Journal of Retailing and Consumer Services · 2011 · 18 citations

Social Sciences, Psychology, Social Psychology +14

Measuring consideration sets through recall or recognition: a comparative study

Jens Nordfält, Hanna Hjalmarson, Niclas Öhman et al. · Journal of Retailing and Consumer Services · 2004 · 11 citations

Education, Educational Measurement, Decision Making +10