Sara Rosengren - Concepedia

Author

Sara Rosengren

Stockholm School of Economics ORCID

Also Known As

Rosengren, S, Rosengren, Sara 1978-, Sara Rosengren, Van Reijmersdal, E A

Publications

2.9K

Citations

H-Index

110

Concepts

All Affiliations

Stockholm School of Economics University of San Diego Swinburne University of Technology European University Viadrina

About

Sara Rosengren is an author at Stockholm School of Economics specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	12	741
2	Arts	6	6	460
3	Health Sciences	3	3	277
4	Education	2	2	121
5	Engineering	1	1	26

Sara Rosengren

Publications

2.7K

Citations

H-Index

Page 1

	Year	Citations
Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects Nina Åkestam, Sara Rosengren, Micael Dahlén Psychology and Marketing Gendered PerceptionTargeted AdvertisingSocial MarketingConsumer ResearchSocial Sciences	2017	308
Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment Magnus Söderlund, Sara Rosengren Journal of Retailing and Consumer Services Customer ExperienceCustomer SatisfactionInteractive MarketingManagementConsumer Research	2006	194
If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising Micael Dahlén, Sara Rosengren Journal of Advertising	2016	190
Experience value as a function of hedonic and utilitarian dominant services Nina K. Prebensen, Sara Rosengren International Journal of Contemporary Hospitality Management Customer SatisfactionQuality Of LifeTourism ManagementExperience ValueBehavioral Decision Making	2016	175
A Meta-Analysis of When and How Advertising Creativity Works Sara Rosengren, Martin Eisend, Scott Koslow, Journal of Marketing Behavioral SciencesAdvertisingAdvertising CreativityMarketing LiteratureDigital Marketing	2020	167
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence Micael Dahlén, Sara Rosengren, Fredrik Törn, Journal of Advertising Targeted AdvertisingConsumer ResearchCommunicationMedia StudiesManagement	2008	155
Advertising Creativity Matters Micael Dahlén, Sara Rosengren, Fredrik Törn Journal of Advertising Research Creative CommunicationsAdvertising Creativity MattersTargeted AdvertisingConsumer ResearchCommunication	2008	140
Why do online grocery shoppers switch? An empirical investigation of drivers of switching in online grocery Reema Singh, Sara Rosengren Journal of Retailing and Consumer Services Customer SatisfactionOnline Customer BehaviorBehavioral SciencesBuying BehaviorDigital Marketing	2019	136
Revisiting the smiling service worker and customer satisfaction Magnus Söderlund, Sara Rosengren International Journal of Service Industry Management Customer ExperienceCustomer SatisfactionQuality Of LifeSocial PsychologyConsumer Research	2008	118
Diversity and inclusion in advertising research Martin Eisend, Adrienne Muldrow, Sara Rosengren International Journal of Advertising Targeted AdvertisingAdvertising ResearchConsumer ResearchEducationInclusive Advertising	2022	108

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