Concepedia

Sara Rosengren

SR

39

Publications

2.7K

Citations

27

H-Index

2003

Active since

Affiliations

Stockholm School of Economics(Current)

University of San Diego

Swinburne University of Technology

European University Viadrina

Sara Rosengren is an author at Stockholm School of Economics specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingInteractive MarketingMarketing CommunicationCommunicationBrand AwarenessAdvertising EffectivenessBusiness

Publications per year

2003–2024

39

Publications

39

Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

Nina Åkestam, Sara Rosengren, Micael Dahlén · Psychology and Marketing · 2017 · 308 citations

Gendered Perception, Targeted Advertising, Social Marketing +19

Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment

Magnus Söderlund, Sara Rosengren · Journal of Retailing and Consumer Services · 2006 · 194 citations

Customer Experience, Customer Satisfaction, Interactive Marketing +11

If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising

Micael Dahlén, Sara Rosengren · Journal of Advertising · 2016 · 190 citations

Experience value as a function of hedonic and utilitarian dominant services

Nina K. Prebensen, Sara Rosengren · International Journal of Contemporary Hospitality Management · 2016 · 175 citations · Full text

Customer Satisfaction, Quality Of Life, Tourism Management +20

A Meta-Analysis of When and How Advertising Creativity Works

Sara Rosengren, Martin Eisend, Scott Koslow et al. · Journal of Marketing · 2020 · 167 citations · Full text

Behavioral Sciences, Advertising, Advertising Creativity +14

Rows per page

1–5 of 39