Nina Åkestam

Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

Nina Åkestam, Sara Rosengren, Micael Dahlén · Psychology and Marketing · 2017 · 318 citations

Social Sciences, Marketing, Social Psychology +16

Gender stereotypes in advertising have negative cross-gender effects

Nina Åkestam, Sara Rosengren, Micael Dahlén et al. · European Journal of Marketing · 2021 · 78 citations · Full text

Social Sciences, Marketing, Social Psychology +15

Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?

Nina Åkestam, Sara Rosengren, Micael Dahlén · European Journal of Marketing · 2017 · 64 citations

Business, Marketing, Psychology +14

Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals

Nina Åkestam · International Journal of Advertising · 2017 · 36 citations

Business, Marketing, Psychology +17

The allure of the bottle as a package: an assessment of perceived effort in a packaging context

Magnus Söderlund, Jonas Colliander, John Karsberg et al. · Journal of Product & Brand Management · 2017 · 30 citations

Business, Marketing, Marketing Management +13