Concepedia

John Karsberg

JK

3

Publications

157

Citations

3

H-Index

2017

Active since

Affiliations

Stockholm School of Economics(Current)

John Karsberg is an author at Stockholm School of Economics specializing in interactive marketing, marketing, and brand management.

Top concepts

BusinessMarketingManagementBrand StrategyBrand ManagementBrand DevelopmentConsumer BehaviorConsumer ResearchInteractive MarketingDesign

Publications per year

2017–2020

3

Publications

3

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Anne L. Roggeveen, Dhruv Grewal, John Karsberg et al. · Journal of Retailing · 2020 · 108 citations · Full text

The allure of the bottle as a package: an assessment of perceived effort in a packaging context

Magnus Söderlund, Jonas Colliander, John Karsberg et al. · Journal of Product & Brand Management · 2017 · 28 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +25

The Effects of Signaling Monetary and Creative Effort in Ads

Micael Dahlén, Sara Rosengren, John Karsberg · Journal of Advertising Research · 2018 · 21 citations

Targeted Advertising, Consumer Research, Brand Strategy +23

Rows per page

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