Concepedia

Micael Dahlén

MD

Statistics

Publications

55

Citations

3.8K

H-Index

32

Active since

2000

Affiliations

Stockholm School of Economics(Current)

Norwegian School of Economics

Micael Dahlén is an author at Stockholm School of Economics specializing in marketing, business, and advertising.

Publications per year

2000–2022

55

Publications

55

Following the Fashionable Friend: The Power of Social Media

Jonas Colliander, Micael Dahlén · Journal of Advertising Research · 2011 · 398 citations

Business, Marketing, Marketing Management +14

Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

Nina Åkestam, Sara Rosengren, Micael Dahlén · Psychology and Marketing · 2017 · 318 citations

Social Sciences, Marketing, Social Psychology +16

THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

Micael Dahlén · Journal of Advertising · 2005 · 229 citations

Business, Communication, Marketing +14

If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising

Micael Dahlén, Sara Rosengren · Journal of Advertising · 2016 · 197 citations

Business, Communication, Marketing +12

A Meta-Analysis of When and How Advertising Creativity Works

Sara Rosengren, Martin Eisend, Scott Koslow et al. · Journal of Marketing · 2020 · 183 citations · Full text

Business, Marketing, Marketing Management +12

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