Concepedia

Scott Koslow

SK

27

Publications

2K

Citations

20

H-Index

1989

Active since

Affiliations

Macquarie University(Current)

University of Waikato

Eastern Michigan University

Wayne State University

Southern California University for Professional Studies

Scott Koslow is an author at Macquarie University specializing in advertising, management, and marketing.

Top concepts

ManagementMarketingAdvertisingCreativityInteractive MarketingMarketing CommunicationConsumer ResearchAdvertising EffectivenessBusinessJournalism

Publications per year

1989–2022

27

Publications

27

Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective

Scott Koslow, Prem N. Shamdasani, Ellen E. Touchstone · Journal of Consumer Research · 1994 · 245 citations

Ethnicity, Multilingualism, Linguistic Anthropology +19

Executional Factors and Advertising Effectiveness: A Replication

David W. Stewart, Scott Koslow · Journal of Advertising · 1989 · 177 citations

Marketing, Brand-differentiating Message, Advertising Performance +13

Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda

Sheila L. Sasser, Scott Koslow · Journal of Advertising · 2008 · 171 citations

Advertising Creativity, Advertising, Research Papers +14

A Meta-Analysis of When and How Advertising Creativity Works

Sara Rosengren, Martin Eisend, Scott Koslow et al. · Journal of Marketing · 2020 · 167 citations · Full text

Behavioral Sciences, Advertising, Advertising Creativity +14

Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism

Scott Koslow · Journal of Consumer Affairs · 2000 · 154 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +20

Rows per page

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