Scott Koslow - Concepedia

Author

Scott Koslow

Macquarie University ORCID

Also Known As

S Koslow, SCOTT KOSLOW, Scott Koslow

Publications

2.1K

Citations

H-Index

104

Concepts

All Affiliations

Macquarie University University of Waikato Eastern Michigan University Wayne State University Southern California University for Professional Studies

About

Scott Koslow is an author at Macquarie University specializing in advertising, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	16	19	1.6K
2	Business	6	6	259
3	Arts	3	3	246
4	Language Studies	2	2	297
5	Education	1	1	36

Scott Koslow

Publications

Citations

H-Index

Page 1

	Year	Citations
Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective Scott Koslow, Prem N. Shamdasani, Ellen E. Touchstone Journal of Consumer Research EthnicityMultilingualismLinguistic AnthropologyConsumer ResearchMarch 1994	1994	245
Executional Factors and Advertising Effectiveness: A Replication David W. Stewart, Scott Koslow Journal of Advertising MarketingBrand-differentiating MessageAdvertising PerformanceBehavioral Decision MakingInteractive Marketing	1989	177
Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda Sheila L. Sasser, Scott Koslow Journal of Advertising Advertising CreativityAdvertisingResearch PapersCreative ComputingCreativity	2008	171
A Meta-Analysis of When and How Advertising Creativity Works Sara Rosengren, Martin Eisend, Scott Koslow, Journal of Marketing Behavioral SciencesAdvertisingAdvertising CreativityMarketing LiteratureDigital Marketing	2020	167
Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism Scott Koslow Journal of Consumer Affairs Behavioral Decision MakingTargeted AdvertisingConsumer ResearchSocial MarketingConsumer Attitude	2000	154
Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity Scott Koslow, Sheila L. Sasser, Edward A. Riordan Journal of Advertising Agency AccountabilityAdvertisingCreativityInteractive MarketingTargeted Advertising	2006	147
What is Creative to Whom and Why? Perceptions in advertising agencies Scott Koslow, Sheila L. Sasser, Edward A. Riordan Journal of Advertising Research	2003	144
What Is Creative to Whom and Why? Perceptions in Advertising Agencies Scott Koslow, Sheila L. Sasser, Edward A. Riordan Research Commons (University of Waikato) Tight StrategyAdvertisingCreativity TheoryCreativityInteractive Marketing	2003	124
Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising Mark Kilgour, Scott Koslow Journal of the Academy of Marketing Science AdvertisingCreativityCreative ThinkingCreative Thinking TechniquesCreative Advertising	2009	113
Future Directions for Advertising Creativity Research Douglas West, Scott Koslow, Mark Kilgour Journal of Advertising	2019	78

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