Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective

Abstract

Journal Article Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective Get access Scott Koslow, Scott Koslow Search for other works by this author on: Oxford Academic PubMed Google Scholar Prem N. Shamdasani, Prem N. Shamdasani Search for other works by this author on: Oxford Academic PubMed Google Scholar Ellen E. Touchstone Ellen E. Touchstone Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 20, Issue 4, March 1994, Pages 575–585, https://doi.org/10.1086/209371 Published: 01 March 1994