Concepedia

Prem N. Shamdasani

PN

12

Publications

2.3K

Citations

12

H-Index

1991

Active since

Affiliations

National University of Singapore(Current)

Prem N. Shamdasani is an author at National University of Singapore specializing in management, marketing, and consumer behavior.

Top concepts

ManagementMarketingCommunicationConsumer BehaviorConsumer ResearchInteractive MarketingArtsBusinessCultureLanguage

Publications per year

1991–2016

12

Publications

12

Focus Groups: Theory and Practice

Edward F. McQuarrie, David W. Stewart, Prem N. Shamdasani · Journal of Marketing Research · 1991 · 721 citations

Focus Groups, Group Communication, Organizational Communication +5

Online Focus Groups

David W. Stewart, Prem N. Shamdasani · Journal of Advertising · 2016 · 292 citations

Group Communication, Social Media, Web 2.0 +15

Location, Location, Location: Insights for Advertising Placement on the Web

Prem N. Shamdasani, Andrea J. S. Stanaland, Juliana Tan · Journal of Advertising Research · 2001 · 249 citations

Hind Limbs, Targeted Advertising, Movement Biomechanics +29

Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective

Scott Koslow, Prem N. Shamdasani, Ellen E. Touchstone · Journal of Consumer Research · 1994 · 245 citations

Ethnicity, Multilingualism, Linguistic Anthropology +19

Exploring Green Consumers in an Oriental Culture: Role of Personal and Marketing Mix Factors

Prem N. Shamdasani, Gloria Ong Chon-Lin, Daleen Richmond · ACR North American Advances · 1993 · 207 citations

Culture, Green Marketing, Consumer Culture +13

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