Concepedia
Statistics
Publications
1
Citations
207
H-Index
Active since
1993
Gloria Ong Chon-Lin is an author specializing in green purchase behavior, consumer behavior, and service marketing mix.
Publications per year
1993–1993
Exploring Green Consumers in an Oriental Culture: Role of Personal and Marketing Mix Factors
Prem N. Shamdasani, Gloria Ong Chon-Lin, Daleen Richmond · ACR North American Advances · 1993 · 207 citations
Business, Marketing, Marketing Management +14
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