Concepedia

Sheila L. Sasser

SL

13

Publications

985

Citations

13

H-Index

2003

Active since

Affiliations

Eastern Michigan University(Current)

University of Waikato

Macquarie University

Wayne State University

Sheila L. Sasser is an author at Eastern Michigan University specializing in marketing, management, and interactive marketing.

Top concepts

Publications per year

2003–2021

13

Publications

13

Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda

Sheila L. Sasser, Scott Koslow · Journal of Advertising · 2008 · 171 citations

, , +14

Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity

Scott Koslow, Sheila L. Sasser, Edward A. Riordan · Journal of Advertising · 2006 · 147 citations

, , +12

What is Creative to Whom and Why? Perceptions in advertising agencies

Scott Koslow, Sheila L. Sasser, Edward A. Riordan · Journal of Advertising Research · 2003 · 144 citations

The social media transformation process: curating content into strategy

Mark Kilgour, Sheila L. Sasser, Roy Larke · Corporate Communications An International Journal · 2015 · 124 citations

, , +26

What Is Creative to Whom and Why? Perceptions in Advertising Agencies

Scott Koslow, Sheila L. Sasser, Edward A. Riordan · Research Commons (University of Waikato) · 2003 · 124 citations · Full text

, , +12

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