Concepedia

Roy Larke

RL

10

Publications

471

Citations

10

H-Index

1992

Active since

Affiliations

University of Waikato(Current)

Roy Larke is an author at University of Waikato specializing in marketing, management, and business.

ORCID

Top concepts

Publications per year

1992–2018

10

Publications

10

Build touchpoints and they will come: transitioning to omnichannel retailing

Roy Larke, Mark Kilgour, Huw O’Connor · International Journal of Physical Distribution & Logistics Management · 2018 · 127 citations

, , +28

The social media transformation process: curating content into strategy

Mark Kilgour, Sheila L. Sasser, Roy Larke · Corporate Communications An International Journal · 2015 · 124 citations

, , +26

An Analysis of Push and Pull Motivators Investigated in Medical Tourism Research Published From 2000 to 2016

Surej P. John, Roy Larke · Tourism Review International · 2016 · 54 citations

, , +14

Applications of social media for medical tourism marketing: an empirical analysis

Surej P. John, Roy Larke, Mark Kilgour · Anatolia · 2018 · 48 citations

Japanese Retailing Through the 1990s: Retailer Performance in a Decade of Slow Growth

John A. Dawson, Roy Larke · British Journal of Management · 2004 · 29 citations

, , +19

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