Concepedia

Huw O’Connor

HO

4

Publications

181

Citations

4

H-Index

2015

Active since

Affiliations

University of Waikato(Current)

Macquarie University

Eastern Michigan University

Huw O’Connor is an author at University of Waikato specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementBrandingCreativityAdvertisingBrand StrategyConsumer ResearchMarketing ManagementInteractive Marketing

Publications per year

2015–2019

4

Publications

4

Build touchpoints and they will come: transitioning to omnichannel retailing

Roy Larke, Mark Kilgour, Huw O’Connor · International Journal of Physical Distribution & Logistics Management · 2018 · 127 citations

Customer Experience, Customer Satisfaction, Mobile Interaction +28

Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies

Huw O’Connor, Scott Koslow, Mark Kilgour et al. · Journal of Advertising · 2015 · 25 citations

Clients Really Get, Advertising, Creativity +13

Drivers of Creativity Within Advertising Agencies

Huw O’Connor, Mark Kilgour, Scott Koslow et al. · Journal of Advertising Research · 2017 · 16 citations

Advertising Agency Context, Brand Strategy, Creativity +18

Why Do Great Creative Ideas Get Rejected?

Mark Kilgour, Scott Koslow, Huw O’Connor · Journal of Advertising Research · 2019 · 13 citations

Creative Communications, Digital Marketing, Brand Strategy +22

Rows per page

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