Concepedia

Mark Kilgour

MK

12

Publications

672

Citations

12

H-Index

2008

Active since

Affiliations

University of Waikato(Current)

Macquarie University

Eastern Michigan University

Mark Kilgour is an author at University of Waikato specializing in management, marketing, and creativity.

Top concepts

MarketingManagementCreativityAdvertisingInteractive MarketingBrandingBusinessBrand StrategyMarketing CommunicationConsumer Research

Publications per year

2008–2019

12

Publications

12

Build touchpoints and they will come: transitioning to omnichannel retailing

Roy Larke, Mark Kilgour, Huw O’Connor · International Journal of Physical Distribution & Logistics Management · 2018 · 127 citations

Customer Experience, Customer Satisfaction, Mobile Interaction +28

The social media transformation process: curating content into strategy

Mark Kilgour, Sheila L. Sasser, Roy Larke · Corporate Communications An International Journal · 2015 · 124 citations

Entertainment Marketing, Digital Marketing, Media Innovation +26

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

Mark Kilgour, Scott Koslow · Journal of the Academy of Marketing Science · 2009 · 113 citations

Advertising, Creativity, Creative Thinking +6

Future Directions for Advertising Creativity Research

Douglas West, Scott Koslow, Mark Kilgour · Journal of Advertising · 2019 · 78 citations · Full text

Creativity Awards: Great Expectations?

Mark Kilgour, Sheila L. Sasser, Scott Koslow · Creativity Research Journal · 2013 · 54 citations

Advertising Creativity, Advertising, Creativity Inherent +12

Rows per page

1–5 of 12