Jonas Colliander

Following the Fashionable Friend: The Power of Social Media

Jonas Colliander, Micael Dahlén · Journal of Advertising Research · 2011 · 389 citations

Digital Marketing, Media Innovation, Brand Strategy +22

“This is fake news”: Investigating the role of conformity to other users’ views when commenting on and spreading disinformation in social media

Jonas Colliander · Computers in Human Behavior · 2019 · 195 citations

Media Institutions, Fake News, Disinformation +15

“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts

Carolina Stubb, Jonas Colliander · Computers in Human Behavior · 2019 · 174 citations · Full text

Digital Marketing, Consumer Research, Social Influence +19

Influencer marketing

Carolina Stubb, Anna‐Greta Nyström, Jonas Colliander · Journal of Communication Management · 2019 · 159 citations · Full text

Digital Marketing, Social Marketing, Consumer Research +23

‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram

Jonas Colliander, Ben Marder · Computers in Human Behavior · 2017 · 145 citations · Full text

Advertising, Brand Equity, Digital Marketing +12