Jonas Colliander

Following the Fashionable Friend: The Power of Social Media

Jonas Colliander, Micael Dahlén · Journal of Advertising Research · 2011 · 398 citations

Business, Marketing, Marketing Management +14

“This is fake news”: Investigating the role of conformity to other users’ views when commenting on and spreading disinformation in social media

Jonas Colliander · Computers in Human Behavior · 2019 · 201 citations

Social Sciences, Communication, Social Psychology +16

“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts

Carolina Stubb, Jonas Colliander · Computers in Human Behavior · 2019 · 176 citations · Full text

Social Sciences, Communication, Marketing +17

Influencer marketing

Carolina Stubb, Anna‐Greta Nyström, Jonas Colliander · Journal of Communication Management · 2019 · 166 citations · Full text

Management, Marketing, Marketing Management +15

‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram

Jonas Colliander, Ben Marder · Computers in Human Behavior · 2017 · 148 citations · Full text

Business, Marketing, Marketing Management +14