Ben Marder

A comparison of social media marketing between B2B, B2C and mixed business models

Severina Iankova, Iain Davies, Chris Archer‐Brown et al. · Industrial Marketing Management · 2018 · 326 citations · Full text

Social Media, Business-to-business Research, Digital Marketing +11

‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

Ana Javornik, Ben Marder, Jennifer Brannon Barhorst et al. · Computers in Human Behavior · 2021 · 177 citations · Full text

Face Filters, Social Media, Engineering +10

British Academy of Management

Niki Panteli, Ben Marder, James H. Davenport · 2013 · 152 citations

Responsible Management Education, Managerial Aspect, Management Education +6

‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram

Jonas Colliander, Ben Marder · Computers in Human Behavior · 2017 · 145 citations · Full text

Advertising, Brand Equity, Digital Marketing +12

Augmented self - The effects of virtual face augmentation on consumers' self-concept

Ana Javornik, Ben Marder, Marta Pizzetti et al. · Journal of Business Research · 2021 · 136 citations · Full text

Social Psychology, Consumer Research, Virtual Human +16