A comparison of social media marketing between B2B, B2C and mixed business models

Severina Iankova, Iain Davies, Chris Archer‐Brown, +2

Industrial Marketing Management

Social MediaBusiness-to-business ResearchDigital MarketingMedia MarketingInteractive Marketing +9

‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

Ana Javornik, Ben Marder, Jennifer Brannon Barhorst, +4

Computers in Human Behavior

Face FiltersSocial MediaEngineeringSocial ComputingVirtual Reality +8

British Academy of Management

Niki Panteli, Ben Marder, James H. Davenport

Responsible Management EducationManagerial AspectManagement EducationManagement DevelopmentManagement +4

‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram

Jonas Colliander, Ben Marder

Computers in Human Behavior

AdvertisingBrand EquityDigital MarketingMedia MarketingInteractive Marketing +10

Augmented self - The effects of virtual face augmentation on consumers' self-concept

Ana Javornik, Ben Marder, Marta Pizzetti, +1

Journal of Business Research

Social PsychologyConsumer ResearchVirtual HumanSelf-monitoringSocial Sciences +14

Hashtags: Motivational drivers, their use, and differences between influencers and followers

Antonia Erz, Ben Marder, Elena Osadchaya

Computers in Human Behavior

Computational Social ScienceSocial MediaInteractive MarketingSocial ComputingOnline Community +12

The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making

Ben Marder, Antonia Erz, Robert J. Angell, +1

Journal of Travel Research

Tourism ManagementPhotographic StudyDigital MarketingConsumer ResearchDestination Management +17

The extended ‘chilling’ effect of Facebook: The cold reality of ubiquitous social networking

Ben Marder, Adam Joinson, Avi Shankar, +1

Computers in Human Behavior

Mobile Social NetworkSocial MediaSocial NetworksEngineeringOnline Communication +12

The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games

Ben Marder, David Gattig, Emily Collins, +3

Computers in Human Behavior

EngineeringOnline GamingConsumer ResearchNon-functional ItemsCommunication +14

Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites

Ben Marder, Adam Joinson, Avi Shankar, +1

Computers in Human Behavior

Strongest AudienceSocial InfluenceCommunicationSelf-monitoringSocial Sciences +15