Jennifer Brannon Barhorst

Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

Graeme McLean, Kofi Osei-Frimpong, Jennifer Brannon Barhorst · Journal of Business Research · 2020 · 314 citations

Consumer Decision Making, Consumer Brand Engagement, Health Sciences +11

Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences

Jennifer Brannon Barhorst, Graeme McLean, Esta D. Shah et al. · Journal of Business Research · 2020 · 265 citations

Virtual World, Engineering, Virtual Worlds +12

‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

Ana Javornik, Ben Marder, Jennifer Brannon Barhorst et al. · Computers in Human Behavior · 2021 · 177 citations · Full text

Face Filters, Social Media, Engineering +10

Living the Experience Before You Go . . . but Did It Meet Expectations? The Role of Virtual Reality during Hotel Bookings

Graeme McLean, Jennifer Brannon Barhorst · Journal of Travel Research · 2021 · 113 citations · Full text

Tourism Management, Digital Marketing, Hospitality +23

Examining the influence of virtual reality tourism on consumers' subjective wellbeing

Graeme McLean, Mansour Alyahya, Jennifer Brannon Barhorst et al. · Tourism Management Perspectives · 2023 · 67 citations · Full text