Jennifer Brannon Barhorst

Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

Graeme McLean, Kofi Osei-Frimpong, Jennifer Brannon Barhorst · Journal of Business Research · 2020 · 339 citations · Full text

Business, Marketing, Marketing Management +13

Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences

Jennifer Brannon Barhorst, Graeme McLean, Esta D. Shah et al. · Journal of Business Research · 2020 · 276 citations · Full text

Computing, Visualization, Flow Visualization +15

‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

Ana Javornik, Ben Marder, Jennifer Brannon Barhorst et al. · Computers in Human Behavior · 2021 · 189 citations · Full text

Social Sciences, Communication, Social Psychology +6

Living the Experience Before You Go . . . but Did It Meet Expectations? The Role of Virtual Reality during Hotel Bookings

Graeme McLean, Jennifer Brannon Barhorst · Journal of Travel Research · 2021 · 118 citations · Full text

Management, Hospitality Management, Tourism Management +17

Examining the influence of virtual reality tourism on consumers' subjective wellbeing

Graeme McLean, Mansour Alyahya, Jennifer Brannon Barhorst et al. · Tourism Management Perspectives · 2023 · 75 citations · Full text

Management, Social Psychology, Tourism Management +10