Concepedia

Kofi Osei-Frimpong

KO

21

Publications

2.8K

Citations

20

H-Index

2015

Active since

Affiliations

Ghana Institute of Management and Public Administration(Current)

University of Strathclyde

University of Professional Studies

University of Reading

University of Exeter

Kofi Osei-Frimpong is an author at Ghana Institute of Management and Public Administration specializing in communication, management, and customer satisfaction.

ORCID

Top concepts

Publications per year

2015–2023

21

Publications

21

Hey Alexa … examine the variables influencing the use of artificial intelligent in-home voice assistants

Graeme McLean, Kofi Osei-Frimpong · Computers in Human Behavior · 2019 · 682 citations

, , +15

Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

Graeme McLean, Kofi Osei-Frimpong, Jennifer Brannon Barhorst · Journal of Business Research · 2020 · 314 citations

, , +11

The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective

Kofi Osei-Frimpong, Georgina Donkor, Nana Owusu‐Frimpong · The Journal of Marketing Theory and Practice · 2019 · 243 citations

Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective

Graeme McLean, Kofi Osei-Frimpong, Khalid Al‐Nabhani et al. · Journal of Business Research · 2019 · 237 citations

, , +16

Examining online social brand engagement: A social presence theory perspective

Kofi Osei-Frimpong, Graeme McLean · Technological Forecasting and Social Change · 2017 · 221 citations

, , +9

Rows per page

1–5 of 21