Concepedia
Statistics
Publications
25
Citations
1.3K
H-Index
18
Active since
1999
Affiliations
London Metropolitan University(Current)
Ghana Institute of Management and Public Administration
University of East London
University of Ghana
University of North Texas
Nana Owusu‐Frimpong is an author at London Metropolitan University specializing in business, marketing, and marketing management.
Publications per year
1999–2019
The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective
Kofi Osei-Frimpong, Georgina Donkor, Nana Owusu‐Frimpong · The Journal of Marketing Theory and Practice · 2019 · 250 citations
Business, Marketing, Marketing Management +17
Market orientation, learning orientation and business performance
Mahmoud Abdulai Mahmoud, Charles Blankson, Nana Owusu‐Frimpong et al. · International Journal of Bank Marketing · 2016 · 150 citations
Management, Business Administration, Marketing +15
Measuring service quality and patient satisfaction with access to public and private healthcare delivery
Nana Owusu‐Frimpong, Sonny Nwankwo, Baba Dason · International Journal of Public Sector Management · 2010 · 127 citations
Public Affairs, Health Services Administration, Health Services Research +16
Service experiences and dyadic value co-creation in healthcare service delivery: a CIT approach
Kofi Osei-Frimpong, Alan Wilson, Nana Owusu‐Frimpong · Journal of Service Theory and Practice · 2015 · 103 citations
Management, Health Services Administration, Health Services Research +15
Patronage behaviour of Ghanaian bank customers
Nana Owusu‐Frimpong · International Journal of Bank Marketing · 1999 · 75 citations
Business, Accountancy, Marketing +8
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