Concepedia

Mahmoud Abdulai Mahmoud

MA

20

Publications

944

Citations

16

H-Index

2016

Active since

Affiliations

University of Ghana(Current)

Central University

University of North Texas

Ghana Communication Technology University

University of Johannesburg

Mahmoud Abdulai Mahmoud is an author at University of Ghana specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementCustomer SatisfactionConsumer ResearchBusiness StrategyStrategic ManagementDigital MarketingTrustCulture

Publications per year

2016–2024

20

Publications

20

Service innovation and customer satisfaction: the role of customer value creation

Mahmoud Abdulai Mahmoud, Robert Ebo Hinson, Patrick Amfo Anim · European Journal of Innovation Management · 2017 · 172 citations

Customer Satisfaction, Service Innovation, Innovation Adoption +19

Market orientation, learning orientation and business performance

Mahmoud Abdulai Mahmoud, Charles Blankson, Nana Owusu‐Frimpong et al. · International Journal of Bank Marketing · 2016 · 147 citations

Market Orientation, Innovation Management, Competitive Advantage +16

Customer behavioural intentions towards mobile money services adoption in Ghana

Bedman Narteh, Mahmoud Abdulai Mahmoud, Simon Amoh · Service Industries Journal · 2017 · 104 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +18

The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction

Mahmoud Abdulai Mahmoud, Robert Ebo Hinson, Maxwell Kofi Adika · Journal of Relationship Marketing · 2018 · 93 citations

Customer Satisfaction, Relationship Marketing, Conflict Handling +14

Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions

Mahmoud Abdulai Mahmoud, Ernest Kafui Kwasi Tsetse, Ernest Edem Tulasi et al. · Sustainability · 2022 · 61 citations · Full text

Green Packaging, Green Marketing, Consumer Uncertainty +18

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