Concepedia

Maxwell Kofi Adika

MK

1

Publications

93

Citations

1

H-Index

2018

Active since

Affiliations

University of Ghana(Current)

Maxwell Kofi Adika is an author at University of Ghana specializing in customer relationship management, trust, and customer satisfaction.

Top concepts

TrustBusinessMarketingManagementConsumer ResearchDigital MarketingCustomer RetentionCustomer SatisfactionRelationship MarketingCustomer Relationship Management

Publications per year

2018–2018

1

Publications

1

The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction

Mahmoud Abdulai Mahmoud, Robert Ebo Hinson, Maxwell Kofi Adika · Journal of Relationship Marketing · 2018 · 93 citations

Customer Satisfaction, Relationship Marketing, Conflict Handling +14

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