Sonny Nwankwo - Concepedia

Author

Sonny Nwankwo

University of East London

Also Known As

Dekel-Dachs, O, S. Nwankwo, SONNY A. NWANKWO, SONNY NWANKWO, Sonny Nwankwo

105

Publications

2.1K

Citations

H-Index

182

Concepts

All Affiliations

University of East London London Business School Sheffield Hallam University London Metropolitan University Morgan State University

About

Sonny Nwankwo is an author at University of East London specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	20	30	1.2K
2	Education	10	10	323
3	Engineering	3	3	159
4	Language Studies	2	2	57
5	Law	1	1	17

Sonny Nwankwo

Publications

1.8K

Citations

H-Index

Page 1

	Year	Citations
Consumer values, motivation and purchase intention for luxury goods Sonny Nwankwo, Nicolas Hamelin, Meryem Khaled Journal of Retailing and Consumer Services LuxuryConsumer Decision MakingConsumer CultureManagementConsumer Research	2014	189
Market orientation, learning orientation and business performance Mahmoud Abdulai Mahmoud, Charles Blankson, Nana Owusu‐Frimpong, International Journal of Bank Marketing Market OrientationInnovation ManagementCompetitive AdvantageBanks Innovation EffortsInnovation Leadership	2016	147
Measuring service quality and patient satisfaction with access to public and private healthcare delivery Nana Owusu‐Frimpong, Sonny Nwankwo, Baba Dason International Journal of Public Sector Management	2010	126
Developing a customer orientation Sonny Nwankwo Journal of Consumer Marketing Customer ExperienceCustomer SatisfactionManagementHospitality MarketingCustomer Relationship Management	1995	104
Understanding the Causes of Business Failure Crises Bill Richardson, Sonny Nwankwo, Susan Richardson Management Decision EngineeringBusiness FailureIt Disaster RecoveryStrategic PracticeBusiness Management	1994	82
Characterisation of Black African entrepreneurship in the UK: a pilot study Sonny Nwankwo Journal of Small Business and Enterprise Development Small BusinessesGeneral CharacterisationEntrepreneurial MotivationEntrepreneurshipSocial Sciences	2005	77
‘Faking brands’: Consumer responses to counterfeiting Nicolas Hamelin, Sonny Nwankwo, Rachad El Hadouchi Journal of Consumer Behaviour Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchConsumer Motivations	2012	74
Marketing to ethnic minorities in Britain Sonny Nwankwo, Andrew Lindridge Journal of Marketing Practice Applied Marketing Science EthnicityCross-cultural MarketingBrand StrategyEducationEthnic Group Relation	1998	71
Ethnic entrepreneurship: the myths of informal and illegal enterprises in the UK Sanya Ojo, Sonny Nwankwo, Ayantunji Gbadamosi Entrepreneurship and Regional Development	2013	68
Religion, spirituality and entrepreneurship Sonny Nwankwo, Ayantunji Gbadamosi, Sanya Ojo Society and Business Review EthnicityEntrepreneurial InnovationCultureEntrepreneurial PhenomenonEthnic Entrepreneurship	2012	66

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