Concepedia

Sonny Nwankwo

SN

39

Publications

1.8K

Citations

24

H-Index

1994

Active since

Affiliations

University of East London(Current)

London Business School

Sheffield Hallam University

London Metropolitan University

Morgan State University

Sonny Nwankwo is an author at University of East London specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingSocial SciencesAfrican DevelopmentStrategic ManagementEducationBusiness StrategyEntrepreneurshipEconomics

Publications per year

1994–2020

39

Publications

39

Consumer values, motivation and purchase intention for luxury goods

Sonny Nwankwo, Nicolas Hamelin, Meryem Khaled · Journal of Retailing and Consumer Services · 2014 · 189 citations

Luxury, Consumer Decision Making, Consumer Culture +9

Market orientation, learning orientation and business performance

Mahmoud Abdulai Mahmoud, Charles Blankson, Nana Owusu‐Frimpong et al. · International Journal of Bank Marketing · 2016 · 147 citations

Market Orientation, Innovation Management, Competitive Advantage +16

Measuring service quality and patient satisfaction with access to public and private healthcare delivery

Nana Owusu‐Frimpong, Sonny Nwankwo, Baba Dason · International Journal of Public Sector Management · 2010 · 126 citations

Developing a customer orientation

Sonny Nwankwo · Journal of Consumer Marketing · 1995 · 104 citations

Customer Experience, Customer Satisfaction, Management +17

Understanding the Causes of Business Failure Crises

Bill Richardson, Sonny Nwankwo, Susan Richardson · Management Decision · 1994 · 82 citations

Engineering, Business Failure, It Disaster Recovery +16

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