Concepedia
Statistics
Publications
14
Citations
1.1K
H-Index
13
Active since
1991
Affiliations
Al Akhawayn University(Current)
Griffith University
University of East London
S P Jain School of Global Management
University of Sussex
Nicolas Hamelin is an author at Al Akhawayn University specializing in business, consumer behavior, and marketing.
Publications per year
1991–2021
Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention
Arash Vahdat, Ali Alizadeh, Sara Quach et al. · Australasian Marketing Journal (AMJ) · 2020 · 306 citations
Business, Information Systems, Information Technology +14
Consumer values, motivation and purchase intention for luxury goods
Sonny Nwankwo, Nicolas Hamelin, Meryem Khaled · Journal of Retailing and Consumer Services · 2014 · 194 citations
Business, Marketing, Marketing Management +14
Emotion and advertising effectiveness: A novel facial expression analysis approach
Nicolas Hamelin, Othmane El Moujahid, Park Thaichon · Journal of Retailing and Consumer Services · 2017 · 135 citations
Social Sciences, Marketing, Marketing Management +14
‘Faking brands’: Consumer responses to counterfeiting
Nicolas Hamelin, Sonny Nwankwo, Rachad El Hadouchi · Journal of Consumer Behaviour · 2012 · 77 citations
Business, Marketing, Marketing Management +16
Storytelling, the scale of persuasion and retention: A neuromarketing approach
Nicolas Hamelin, Park Thaichon, Christopher Abraham et al. · Journal of Retailing and Consumer Services · 2020 · 69 citations · Full text
Social Sciences, Communication, Psychology +4
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