Concepedia

Christopher Abraham

CA

Statistics

Publications

1

Citations

64

H-Index

1

Active since

2020

Affiliations

Synergy University Dubai(Current)

Christopher Abraham is an author at Synergy University Dubai specializing in behavioral decision making, marketing communication, and persuasion.

Top concepts

Publications per year

2020–2020

1

Publications

1

Storytelling, the scale of persuasion and retention: A neuromarketing approach

Nicolas Hamelin, Park Thaichon, Christopher Abraham et al. · Journal of Retailing and Consumer Services · 2020 · 64 citations · Full text

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