Concepedia
Statistics
Publications
49
Citations
5.8K
H-Index
32
Active since
1994
Affiliations
University of Strathclyde(Current)
Ghana Institute of Management and Public Administration
Universidad Pablo de Olavide
Nottingham Trent University
Alan Wilson is an author at University of Strathclyde specializing in business, marketing, and management.
Publications per year
1994–2022
Corporate reputation: seeking a definition
Manto Gotsi, Alan Wilson · Corporate Communications An International Journal · 2001 · 897 citations
Business, Marketing, Marketing Management +9
Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
Graeme McLean, Alan Wilson · Computers in Human Behavior · 2019 · 628 citations
Business, Marketing, Marketing Management +16
The role of internal branding in the delivery of employee brand promise
Khanyapuss Punjaisri, Alan Wilson · Journal of Brand Management · 2007 · 379 citations
Business, Marketing, Marketing Management +10
Internal branding process: key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri, Alan Wilson · European Journal of Marketing · 2011 · 317 citations
Business, Hospitality Management, Organizational Behavior +11
Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers
Graeme McLean, Khalid Al‐Nabhani, Alan Wilson · Journal of Business Research · 2018 · 288 citations
Business, Marketing, Marketing Management +12
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