Alan Wilson - Concepedia

Author

Alan Wilson

Also Known As

A WILSON, A. Wilson, ALAN WILSON, Adam Wilson, Alan M. Wilson, Alan Wilson, Juliette Wilson, Magdalene Peter, Wilson, Alan

238

Publications

7.7K

Citations

H-Index

179

Concepts

All Affiliations

University of Strathclyde Ghana Institute of Management and Public Administration Universidad Pablo de Olavide Nottingham Trent University

About

Alan Wilson is an author at University of Strathclyde specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	28	36	4.5K
2	Arts	10	10	809
3	Education	5	5	218
4	Engineering	4	4	733
5	Language Studies	1	1	10

Alan Wilson

Publications

5.7K

Citations

H-Index

Page 1

	Year	Citations
Corporate reputation: seeking a definition Manto Gotsi, Alan Wilson Corporate Communications An International Journal Corporate ReputationReputation ManagementBrand StrategyTerm Corporate ReputationPersonal Branding	2001	892
Shopping in the digital world: Examining customer engagement through augmented reality mobile applications Graeme McLean, Alan Wilson Computers in Human Behavior MarketingOnline Customer BehaviorEngineeringMobile CommerceDigital Marketing	2019	592
The role of internal branding in the delivery of employee brand promise Khanyapuss Punjaisri, Alan Wilson Journal of Brand Management Internal BrandingBrand EquityBrand PositioningManagementBrand Strategy	2007	372
Internal branding process: key mechanisms, outcomes and moderating factors Khanyapuss Punjaisri, Alan Wilson European Journal of Marketing Internal BrandingBrand StrategyConsumer ResearchHospitality ManagementBrand Loyalty	2011	307
Internal branding: an enabler of employees' brand‐supporting behaviours Khanyapuss Punjaisri, Heiner Evanschitzky, Alan Wilson Journal of service management Internal BrandingBrand StrategyConsumer ResearchBrand LoyaltyOrganizational Behavior	2009	282
Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers Graeme McLean, Khalid Al‐Nabhani, Alan Wilson Journal of Business Research Customer ExperienceCustomer SatisfactionMobile MarketingMobile CommerceDigital Marketing	2018	282
Corporate reputation management: “living the brand” Manto Gotsi, Alan Wilson Management Decision Online ReputationReputation ManagementBrand StrategyCorporate Reputation ManagementOrganizational Behavior	2001	229
Understanding organisational culture and the implications for corporate marketing Alan Wilson European Journal of Marketing Business CultureOrganizational CultureHuman Resource ManagementOrganizational BehaviorInformal Messages	2001	222
Evolving the online customer experience … is there a role for online customer support? Graeme McLean, Alan Wilson Computers in Human Behavior Customer ExperienceCustomer SatisfactionDigital MarketingInteractive MarketingOnline Customer Support	2016	176
Corporate Identity John M.T. Balmer, Alan Wilson International Studies of Management and Organization Organizational IdentityOrganizational CommunicationOrganizational BehaviouristsPersonal BrandingManagement	1998	160

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