Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance

Gordon W. Cheung, Roger B. Rensvold · Structural Equation Modeling A Multidisciplinary Journal · 2002 · 15.6K citations

Education, Behavioral Sciences, Psychology +17

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1

Venkatesh, James Y.L. Thong, Xu · MIS Quarterly · 2012 · 14.7K citations

Business, Information Systems, Information Technology +15

A Survey of Augmented Reality

Ronald Azuma · PRESENCE Virtual and Augmented Reality · 1997 · 9.7K citations

Architecture, Design, 3D Modeling +11