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Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

MarketingOnline Customer BehaviorEngineeringMobile CommerceDigital MarketingReality Mobile ApplicationsInteractive MarketingManagementUser ExperienceConsumer ResearchExtended RealityHuman-computer InteractionConsumer BehaviorDigital WorldCustomer EngagementTechnologyAugmented RealityConsumer Engagement