Concepedia

Interactive Retail Technology

Interactive Retail Technology is a retail innovation that integrates digital interfaces and real-time consumer engagement systems within flagship store environments to enable dynamic, personalized shopping experiences distinct from conventional point-of-sale or passive display technologies.

68

Publications

8.6K

Citations

184

Authors

82

Institutions

Publications per year

2017–2026

32

Parents

Publications

68

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Joseph W. Alba, John Lynch, Barton A. Weitz et al. · Journal of Marketing · 1997 · 2.1K citations

, , +17

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer · Journal of Interactive Marketing · 2017 · 999 citations

, , +16

Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store

Raymond R. Burke · Journal of the Academy of Marketing Science · 2002 · 938 citations

, , +14

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Joseph W. Alba, John Lynch, Barton A. Weitz et al. · Journal of Marketing · 1997 · 927 citations

, , +17

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

Graeme McLean, Alan Wilson · Computers in Human Behavior · 2019 · 628 citations

, , +16

1–5 of 68

Authors

184

  1. EP
    Eleonora Pantano

    University of Bristol, United Kingdom

    3 publications · 262 citations

    3

    h-index

  2. TH
    Tseng‐Lung Huang

    Yuan Ze University, Taiwan

    3 publications · 106 citations

    3

    h-index

  3. MS
    Manjit S. Yadav

    Texas A&M University, United States

    2 publications · 215 citations

    2

    h-index

  4. AG
    Alan G. Sawyer

    University of Florida, United States

    2 publications · 3K citations

    2

    h-index

  5. AL
    Anthony Levas

    IBM (United States), United States

    2 publications · 56 citations

    2

    h-index

1–5 of 184

Institutions

82

  1. Texas A&M University

    College Station, United States

    3 h-index

    9 publications

    1.1K citations

  2. Middlesex University

    London, United Kingdom

    3 h-index

    3 publications

    262 citations

  3. National Pingtung University

    Pingtung City, Taiwan

    2 h-index

    2 publications

    69 citations

  4. University of Washington Bothell

    Bothell, United States

    2 h-index

    2 publications

    215 citations

  5. Université de Lille

    Lille, France

    2 h-index

    4 publications

    362 citations

  6. Massey University

    Palmerston North, New Zealand

    2 h-index

    2 publications

    69 citations

  7. University of Florida

    Gainesville, United States

    2 h-index

    2 publications

    3K citations

  8. Temple University

    Philadelphia, United States

    2 h-index

    2 publications

    215 citations

1–8 of 82

Venues

  1. 5

    h-index

  2. Journal of Retailing and Consumer Services

    4 publications · 505 citations

    4

    h-index

  3. Journal of Interactive Marketing

    JIM · 3 publications · 1.4K citations

    3

    h-index

  4. Journal of Research in Interactive Marketing

    2 publications · 69 citations

    2

    h-index

  5. Computers in Human Behavior

    2 publications · 731 citations

    2

    h-index

1–5