Concepedia

Tseng‐Lung Huang

TH

14

Publications

1.5K

Citations

14

H-Index

2007

Active since

Affiliations

Yuan Ze University(Current)

National Pingtung University

Massey University

Shih Hsin University

Quinnipiac University

Tseng‐Lung Huang is an author at Yuan Ze University specializing in marketing, management, and user experience.

Top concepts

MarketingManagementUser ExperienceInteractive MarketingConsumer ResearchVirtual RealityDigital MarketingHuman-computer InteractionEngineeringExtended Reality

Publications per year

2007–2023

14

Publications

14

A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness

Tseng‐Lung Huang, Shuling Liao · Electronic Commerce Research · 2014 · 453 citations · Full text

Modeling service encounters and customer experiential value in retailing

Ching‐Jui Keng, Tseng‐Lung Huang, Li‐Jie Zheng et al. · International Journal of Service Industry Management · 2007 · 278 citations

Customer Experience, Customer Satisfaction, Digital Marketing +21

Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value

Tseng‐Lung Huang, Feng Hsu Liu · Internet Research · 2014 · 191 citations

Engineering, Behavioral Decision Making, Emerging Media +33

Psychological mechanisms of brand love and information technology identity in virtual retail environments

Tseng‐Lung Huang · Journal of Retailing and Consumer Services · 2018 · 117 citations

Customer Satisfaction, Social Identity, User Perception +15

Restorative experiences and online tourists’ willingness to pay a price premium in an augmented reality environment

Tseng‐Lung Huang · Journal of Retailing and Consumer Services · 2020 · 102 citations

Marketing, Tourist Experience, Destination Marketing +14

Rows per page

1–5 of 14