Concepedia

Shuling Liao

SL

17

Publications

1.2K

Citations

16

H-Index

2007

Active since

Affiliations

Yuan Ze University(Current)

Guangzhou University

MingDao University

South China Normal University

Shuling Liao is an author at Yuan Ze University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingDigital MarketingConsumer Decision MakingHealth

Publications per year

2007–2023

17

Publications

17

A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness

Tseng‐Lung Huang, Shuling Liao · Electronic Commerce Research · 2014 · 453 citations · Full text

The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour

Shuling Liao, Yung‐Cheng Shen, Chia‐Hsien Chu · International Journal of Consumer Studies · 2009 · 153 citations

Customer Satisfaction, Behavioral Decision Making, Pure Impulse Buying +24

Intention to adopt knowledge through virtual communities: posters vs lurkers

Shuling Liao, En-Yi Chou · Online Information Review · 2012 · 100 citations

Online Communities, Consumer Research, Technology Adoption +21

Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective

Shuling Liao, Colin C.J. Cheng · Journal of Business Research · 2012 · 64 citations

Innovation Evaluation, Customer Satisfaction, Marketing +9

Exploring Consumer Resale Behavior in C2C Online Auctions: Taxonomy and Influences on Consumer Decisions

Hsunchi Chu, Shuling Liao · 2007 · 62 citations

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