Concepedia

Chia‐Hsien Chu

CC

3

Publications

562

Citations

3

H-Index

2009

Active since

Affiliations

Yuan Ze University(Current)

National Taiwan University

Chia‐Hsien Chu is an author at Yuan Ze University specializing in consumer research, management, and marketing.

Top concepts

Publications per year

2009–2010

3

Publications

3

Virtual Community Loyalty: An Interpersonal-Interaction Perspective

Yung‐Cheng Shen, Chun‐Yao Huang, Chia‐Hsien Chu et al. · International Journal of Electronic Commerce · 2010 · 226 citations

, , +17

A benefit–cost perspective of the consumer adoption of the mobile banking system

Yung‐Cheng Shen, Chun‐Yao Huang, Chia‐Hsien Chu et al. · Behaviour and Information Technology · 2010 · 183 citations

, , +20

The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour

Shuling Liao, Yung‐Cheng Shen, Chia‐Hsien Chu · International Journal of Consumer Studies · 2009 · 153 citations

, , +24

Rows per page

1–3 of 3