Yung‐Cheng Shen

Virtual Community Loyalty: An Interpersonal-Interaction Perspective

Yung‐Cheng Shen, Chun‐Yao Huang, Chia‐Hsien Chu et al. · International Journal of Electronic Commerce · 2010 · 226 citations

Customer Satisfaction, Consumer Research, Brand Strategy +17

A benefit–cost perspective of the consumer adoption of the mobile banking system

Yung‐Cheng Shen, Chun‐Yao Huang, Chia‐Hsien Chu et al. · Behaviour and Information Technology · 2010 · 183 citations

Mobile Banking System, Customer Satisfaction, Digital Marketing +20

The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour

Shuling Liao, Yung‐Cheng Shen, Chia‐Hsien Chu · International Journal of Consumer Studies · 2009 · 153 citations

Customer Satisfaction, Behavioral Decision Making, Pure Impulse Buying +24

When East meets West: the effect of cultural tone congruity in ad music and message on consumer ad memory and attitude

Yung‐Cheng Shen, Ting-Chen Chen · International Journal of Advertising · 2006 · 60 citations

Music, Targeted Advertising, Cultural Tone Congruity +23

The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective

Crystal T. Lee, Yung‐Cheng Shen, Zimo Li et al. · Computers in Human Behavior · 2023 · 44 citations

Customer Experience, Customer Satisfaction, Management +9