Concepedia
Statistics
Publications
25
Citations
1.3K
H-Index
18
Active since
2017
Affiliations
Shantou University(Current)
Tunghai University
National Taiwan Normal University
Fu Jen Catholic University
National Taiwan University
Crystal T. Lee is an author at Shantou University specializing in business, marketing, and marketing management.
Publications per year
2017–2025
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker
Sara H. Hsieh, Crystal T. Lee · Journal of Research in Interactive Marketing · 2021 · 140 citations
Social Sciences, Information Systems, Social Psychology +16
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)
Crystal T. Lee, Tzu-Ya Ho, Hong-Hao Xie · Electronic Commerce Research and Applications · 2023 · 140 citations
Business, Marketing, Marketing Management +14
Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach
Crystal T. Lee, Ling-Yen Pan, Sara H. Hsieh · Internet Research · 2021 · 130 citations
Business, Marketing, Marketing Management +17
Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building
Sara H. Hsieh, Crystal T. Lee, Timmy H. Tseng · Journal of Retailing and Consumer Services · 2021 · 117 citations
Business, Marketing, Marketing Management +16
Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation
Sara H. Hsieh, Crystal T. Lee, Timmy H. Tseng · Information & Management · 2021 · 97 citations
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