Concepedia

Timmy H. Tseng

TH

18

Publications

1.2K

Citations

14

H-Index

2015

Active since

Affiliations

Fu Jen Catholic University(Current)

National Changhua University of Education

Le Moyne College

Tunghai University

National Chengchi University

Timmy H. Tseng is an author at Fu Jen Catholic University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionBrand StrategyInteractive MarketingBrand Equity

Publications per year

2015–2023

18

Publications

18

On the relationships among brand experience, hedonic emotions, and brand equity

Cherng G. Ding, Timmy H. Tseng · European Journal of Marketing · 2015 · 239 citations

Consumer Motivation, Consumer Research, Brand Strategy +17

Investigating teachers’ adoption of MOOCs: the perspective of UTAUT2

Timmy H. Tseng, Shin‐jeng Lin, Yi‐Shun Wang et al. · Interactive Learning Environments · 2019 · 201 citations · Full text

Teacher Education, Learning Management System, E-learning +15

Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction

Sara H. Hsieh, Timmy H. Tseng · Computers in Human Behavior · 2016 · 165 citations

Mobile Instant Messaging, Social Media, Human Communication +14

Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building

Sara H. Hsieh, Crystal T. Lee, Timmy H. Tseng · Journal of Retailing and Consumer Services · 2021 · 111 citations

Brand Equity, Digital Marketing, Product Experience +14

Relationships between locus of control, theory of planned behavior, and cyber entrepreneurial intention: The moderating role of cyber entrepreneurship education

Timmy H. Tseng, Yu-Min Wang · The International Journal of Management Education · 2022 · 97 citations · Full text

Entrepreneurial Phenomenon, Behavioral Sciences, Cyber Entrepreneurship Education +13

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