Concepedia

Sara H. Hsieh

SH

19

Publications

1.3K

Citations

16

H-Index

2013

Active since

Affiliations

Tunghai University(Current)

Shantou University

Fu Jen Catholic University

National Chengchi University

National Changhua University of Education

Sara H. Hsieh is an author at Tunghai University specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchCommunicationConsumer EngagementInteractive MarketingConsumer BehaviorDigital MarketingCustomer SatisfactionArts

Publications per year

2013–2024

19

Publications

19

The Psychological Mechanism of Brand Co-creation Engagement

Sara H. Hsieh, Aihwa Chang · Journal of Interactive Marketing · 2016 · 259 citations

Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction

Sara H. Hsieh, Timmy H. Tseng · Computers in Human Behavior · 2016 · 165 citations

Mobile Instant Messaging, Social Media, Human Communication +14

Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker

Sara H. Hsieh, Crystal T. Lee · Journal of Research in Interactive Marketing · 2021 · 132 citations

Customer Satisfaction, Consumer Research, Technology Adoption +32

Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach

Crystal T. Lee, Ling-Yen Pan, Sara H. Hsieh · Internet Research · 2021 · 119 citations

Artificial Intelligence, Customer Satisfaction, Chatbot +27

Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building

Sara H. Hsieh, Crystal T. Lee, Timmy H. Tseng · Journal of Retailing and Consumer Services · 2021 · 111 citations

Brand Equity, Digital Marketing, Product Experience +14

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