Concepedia

Ling-Yen Pan

LP

4

Publications

254

Citations

4

H-Index

2021

Active since

Affiliations

Shantou University(Current)

National Taiwan University

Ling-Yen Pan is an author at Shantou University specializing in management, marketing, and digital marketing.

Top concepts

MarketingManagementDigital MarketingCommunicationUser ExperienceConsumer BehaviorConsumer ResearchConsumer Decision MakingTechnologyMedia Marketing

Publications per year

2021–2022

4

Publications

4

Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach

Crystal T. Lee, Ling-Yen Pan, Sara H. Hsieh · Internet Research · 2021 · 119 citations

Artificial Intelligence, Customer Satisfaction, Chatbot +27

Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era

Crystal T. Lee, Ling-Yen Pan · International Journal of Bank Marketing · 2022 · 58 citations

Artificial Intelligence, Customer Satisfaction, Digital Marketing +29

Resistance of facial recognition payment service: a mixed method approach

Crystal T. Lee, Ling-Yen Pan · Journal of Services Marketing · 2022 · 44 citations

Engineering, Digital Marketing, Consumer Study +17

Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination

Yung‐Cheng Shen, Crystal T. Lee, Ling-Yen Pan et al. · Online Information Review · 2021 · 33 citations

Fake News, Social Medium Monitoring, Digital Marketing +30

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