Concepedia

Aihwa Chang

AC

11

Publications

1.2K

Citations

10

H-Index

2005

Active since

Affiliations

National Chengchi University(Current)

National Hsinchu University of Education

Aihwa Chang is an author at National Chengchi University specializing in management, marketing, and brand strategy.

Top concepts

MarketingManagementBrand EquityBrand StrategyBrand ManagementBrand DevelopmentCustomer SatisfactionBusinessBrand AwarenessConsumer Research

Publications per year

2005–2017

11

Publications

11

Employee participation in decision making, psychological ownership and knowledge sharing: mediating role of organizational commitment in Taiwanese high-tech organizations

Tzu‐Shian Han, Hsu‐Hsin Chiang, Aihwa Chang · The International Journal of Human Resource Management · 2010 · 276 citations

The Psychological Mechanism of Brand Co-creation Engagement

Sara H. Hsieh, Aihwa Chang · Journal of Interactive Marketing · 2016 · 259 citations

A multilevel investigation of relationships among brand‐centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction

Aihwa Chang, Hsu‐Hsin Chiang, Tzu‐Shian Han · European Journal of Marketing · 2012 · 173 citations

Customer Satisfaction, Brand Strategy, Human Resource Management +20

Factors affecting college students’ brand loyalty toward fast fashion

Jin Su, Aihwa Chang · International Journal of Retail & Distribution Management · 2017 · 134 citations

Consumer Research, Brand Strategy, Brand Uniqueness +16

Online brand community response to negative brand events: the role of group eWOM

Aihwa Chang, Sara H. Hsieh, Timmy H. Tseng · Internet Research · 2013 · 109 citations

Customer Satisfaction, Consumer Research, Brand Strategy +21

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