Concepedia
Statistics
Publications
30
Citations
1.4K
H-Index
20
Active since
2008
Affiliations
University of North Carolina at Greensboro(Current)
University of Alabama
Indiana University of Pennsylvania
Guangzhou University
Tun Hussein Onn University of Malaysia
Jin Su is an author at University of North Carolina at Greensboro specializing in marketing, business, and consumer behavior.
Publications per year
2008–2024
Factors affecting college students’ brand loyalty toward fast fashion
Jin Su, Aihwa Chang · International Journal of Retail & Distribution Management · 2017 · 138 citations
Business, Marketing, Marketing Management +15
Assessing hydrological effects and performance of low impact development practices based on future scenarios modeling
Mo Wang, Dong Qing Zhang, Jin Su et al. · Journal of Cleaner Production · 2018 · 135 citations
Natural Resources, Hydrology, Water Resources Management +14
Sustainable clothing: perspectives from US and Chinese young Millennials
Jin Su, Kittichai Watchravesringkan, Jianheng Zhou et al. · International Journal of Retail & Distribution Management · 2019 · 126 citations · Full text
Business, Marketing, Sustainability Management +17
Brand personality and brand equity: evidence from the sportswear industry
Jin Su, Xiao Tong · Journal of Product & Brand Management · 2015 · 113 citations · Full text
Exploring young consumers’ trust and purchase intention of organic cotton apparel
Xiao Tong, Jin Su · Journal of Consumer Marketing · 2018 · 103 citations · Full text
1–5 of 30